Customers churn.
Revenue leaks.
I stop it.
Independent CRM & retention consulting for gaming, fintech, SaaS and subscription businesses — audits, lifecycle strategy, hands-on implementation, and fractional CRM leadership.
I help digital businesses turn their customer database into a predictable revenue engine — through CRM strategy, lifecycle marketing and hands-on retention execution. I've built CRM functions from zero inside a fast-growing gaming business; now I bring that same senior, hands-on approach to companies that need CRM leadership without the cost or ramp-up time of a full-time hire.
Four ways to work together
CRM & Lifecycle Audit
A focused review of your CRM setup, lifecycle and retention performance, with a prioritised 60–90 day roadmap. The low-risk way to start.
Lifecycle Strategy
A full strategic blueprint for onboarding, activation, retention, churn and reactivation — for teams with the resource to execute but not the senior direction.
CRM Implementation
Hands-on build: segmentation, journeys, automation, testing and reporting. Live and running, not just recommended.
Fractional Head of CRM
Ongoing senior CRM leadership, 1–3 days a week — the seniority a full-time hire brings, without the full-time salary.
Five years building CRM at FanTeam, from the ground up
I built and ran CRM at FanTeam, a fast-growing online sportsbook and fantasy platform, progressing from Marketing Manager to Head of CRM Operations to Head of Brand & Marketing. Along the way I ended up owning the full marketing remit — CRM, lifecycle, SEO, paid and brand — which means I think about CRM as part of the commercial picture, not a channel in isolation. Before marketing, I worked as a professional gambler, which is genuinely where the probability-driven way I approach segmentation, incentives and customer behaviour comes from.
Industries
How I work
A conversation
A short call to understand your CRM setup, your goals, and whether there's a fit. No pitch, no pressure.
Often, an audit
A focused, fixed-price review that gives you a clear, prioritised roadmap — a low-risk way to see how I work before a bigger commitment.
The right engagement for where you are
Strategy, hands-on implementation, or ongoing fractional leadership — scoped to what you actually need, not a fixed package.
A couple of examples
View all selected work →Ready to talk?
A short call about your CRM setup — what's working, what isn't, and whether an audit, a strategy project, or fractional support makes sense.